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Lauren Wilson

Head of Brand Strategy and Partnerships, Thinking Schools Academy Trust
Lauren Wilson is the Head of Brand Strategy and Partnerships at Thinking Schools Academy Trust, playing a strategic role in shaping and delivering the trust's marketing and communications. With a focus on internal communications and engagement as well as external collaborations, Lauren works with a diverse range of clients to deliver projects that align with the trust's mission and values. Throughout her career, Lauren has led high-profile initiatives, including comprehensive rebranding campaigns, large-scale event management and developing a high performing team to achieve positive results. Lauren has also been instrumental in the delivery of crisis communications priorities, helping guide the trust and its academies through challenging situations with clear and impactful messaging. Lauren's expertise in strategic communications, quick adaptability, and results-driven marketing has earned her a strong reputation as she continues to work alongside other marketing leaders to share best practice, improve processes, and grow effective teams centred on doing the right thing for our academies and trusts.
14:00

1 Main programme

Reframing the MarComms role as a key strategic driver for school trust success

Lauren will share her journey transforming communications from a back-office function to a core driver of strategic decision-making. Lauren will provide key insights from her work with senior leadership teams, debunking myths around marketing communications roles and offering practical advice on embedding communications in strategic planning, and exploring how building trusted partnerships can help schools scale their outcomes.

15:30

1 Main programme

Comms Room 101

Part therapy, part surgery, a chance for delegates to share their worst nightmares and get advice from our expert panel and fellow delegates.