Joe Nicell is the Head of Marketing at Lift Schools (formerly AET) overseeing a diverse range of marketing initiatives, including brand development, digital communication, and design for the network and its schools. In five years at Lift Schools, Joe has been developing and implementing marketing strategies that have helped to raise the profile of the organisation and attract new students. He has also been responsible for launching a number of successful marketing campaigns, including social media campaigns, recruitment marketing, and content marketing initiatives. Prior to joining Lift Schools, Joe held marketing roles in charities, healthcare and higher education.