Joe Nicell
Head of Marketing, Lift Schools
Joe Nicell is the Head of Marketing at Lift Schools (formerly AET) overseeing a diverse range of marketing initiatives, including brand development, digital communication, and design for the network and its schools.
In five years at Lift Schools, Joe has been developing and implementing marketing strategies that have helped to raise the profile of the organisation and attract new students. He has also been responsible for launching a number of successful marketing campaigns, including social media campaigns, recruitment marketing, and content marketing initiatives.
Prior to joining Lift Schools, Joe held marketing roles in charities, healthcare and higher education.
14:30
1 Main programme
Harnessing the Spark: How a new brand is helping two trusts come together
When Vision Academy Learning Trust and The 1590 Trust decided to merge, they knew they needed a new logo - but soon realised that was just the start. Spark Education Chief Executive Louise Spellman will talk through how the trust developed its new brand and values, how the project changed along the way, and how it has ultimately helped staff from both trusts develop a shared vision and come together as a single family of schools. <em>This is a change from the previously advised session.</em>