speaker-photo

James Goffin

Head of Communications, CST
James is Head of Communications at the Confederation of School Trusts, helping promote understanding of school trusts and CST’s role in helping the education system in England to keep improving. He also leads our Communications Professional Community. James trained as journalist and has wide-ranging experience across print, digital, and broadcast. Previous roles include media and public relations, marketing, strategy, governance, and data in a range of sectors including education, health, local government, and the arts. This includes both in-house and freelance work for school trusts. James is a member of the Chartered Institute of Public Relations.
09:15

1 Main programme

Opening and welcome remarks

09:30

1 Main programme

Brand new - part one

<span class="NormalTextRun SCXW70201712 BCX8">Explor</span><span class="NormalTextRun SCXW70201712 BCX8">ing</span><span class="NormalTextRun SCXW70201712 BCX8"> how - and how not - to think about your trust's brand and values with this series of sessions, unfolding throughout the day</span><span class="NormalTextRun SCXW70201712 BCX8">.</span>

10:40

1 Main programme

Brand new - part two

<span class="NormalTextRun SCXW70201712 BCX8">Explor</span><span class="NormalTextRun SCXW70201712 BCX8">ing</span><span class="NormalTextRun SCXW70201712 BCX8"> how - and how not - to think about your trust's brand and values with this series of sessions, unfolding throughout the day</span><span class="NormalTextRun SCXW70201712 BCX8">.</span>

12:50

1 Main programme

Brand new - part three

<span class="NormalTextRun SCXW70201712 BCX8">Explor</span><span class="NormalTextRun SCXW70201712 BCX8">ing</span><span class="NormalTextRun SCXW70201712 BCX8"> how - and how not - to think about your trust's brand and values with this series of sessions, unfolding throughout the day</span><span class="NormalTextRun SCXW70201712 BCX8">.</span>

15:20

1 Main programme

Brand new - part four

<span class="NormalTextRun SCXW70201712 BCX8">Explor</span><span class="NormalTextRun SCXW70201712 BCX8">ing</span><span class="NormalTextRun SCXW70201712 BCX8"> how - and how not - to think about your trust's brand and values with this series of sessions, unfolding throughout the day</span><span class="NormalTextRun SCXW70201712 BCX8">.</span>

16:10

1 Main programme

Closing remarks