Sam Duran
Head of Internal Communications, Lift Schools
Sam is the founding Head of Internal Communications at Lift Schools (formerly AET), leading the internal communications and events strategy across Lift's 57 schools and 4500 staff.
She played a key role in shaping and delivering internal and external communications during AET's rebrand to Lift Schools. Prior to her role at Lift Schools, Sam worked in charity and university communications. She originally qualified as a speech and language therapist, supporting students in schools throughout London and the US.
Programme highlights CST Communications Summit
The evolution of a national trust: Inside the Lift Schools rebrand
After 16 years, Academies Enterprise Trust, one of England's first national trusts, decided to change its name to Lift Schools. More than a name change, Lift Schools set out to redefine who they are and what they want to achieve. In this session, Lift Schools explains why this change was essential, how it aligns with their ambition, and what it looks like in practice to rebrand 57 schools across the country.