
Sam Duran
Head of Internal Communications, Lift Schools
Sam is the founding Head of Internal Communications at Lift Schools (formerly AET), leading the internal communications and events strategy across Lift's 57 schools and 4500 staff.
She played a key role in shaping and delivering internal and external communications during AET's rebrand to Lift Schools. Prior to her role at Lift Schools, Sam worked in charity and university communications. She originally qualified as a speech and language therapist, supporting students in schools throughout London and the US.
14:30
1 Main programme
Harnessing the Spark: How a new brand is helping two trusts come together
When Vision Academy Learning Trust and The 1590 Trust decided to merge, they knew they needed a new logo - but soon realised that was just the start. Spark Education Chief Executive Louise Spellman will talk through how the trust developed its new brand and values, how the project changed along the way, and how it has ultimately helped staff from both trusts develop a shared vision and come together as a single family of schools. <em>This is a change from the previously advised session.</em>