Sam Duran

Head of Internal Communications, Lift Schools

Sam is the founding Head of Internal Communications at Lift Schools (formerly AET), leading the internal communications and events strategy across Lift's 57 schools and 4500 staff. She played a key role in shaping and delivering internal and external communications during AET's rebrand to Lift Schools. Prior to her role at Lift Schools, Sam worked in charity and university communications. She originally qualified as a speech and language therapist, supporting students in schools throughout London and the US.

14:30

1 Main programme

Great expectations: how communications scaffolding can support schools and parents

Taking on and turning round schools can leave parents unsettled. Jen Fook from Ted Wragg shares some of the trust's experiences and how they have refined their approach to parent communications, encouraging schools to build on a baseline approach that helps ensure good practice and consistency, while reflecting the individual character and setting of their schools from nursery to sixth form.