Helen Kitchen
1 Breakout sessions: Series one
Why they join, and why they stay: Connecting your people to your trust’s mission
Is your trust telling its story to employees and potential recruits? This workshop explores how employer branding, communications, and evidence-based storytelling can strengthen recruitment, retention, and trust-wide connection, including through change and mergers - especially for trusts that have limited capacity. Join this session to learn how trusts have successfully utilised people-focused strategies to showcase the value and fulfilment of working in schools, communicating impact and retaining talent. Ideal for trust leaders interested in trust-wide recruitment and retention strategies, including HR Leads, CEOs and COOs.
1 Workshops series one
Culture is everyone’s business: How HR, comms and leadership join forces to attract and keep great people
This session explores how Comms, HR and leadership can work in partnership to strengthen recruitment across your trust, where employer brand, storytelling, and internal culture all play a role. With recruitment challenges continuing across the sector, a more joined-up approach between internal teams can position your trust as employer of choice. Even if your trust doesn’t have a dedicated MarComms team, we’ll explore how aligning messaging, amplifying authentic staff voices, and leveraging word of mouth can help attract and retain the next generation of teachers in a competitive market.