Programme highlights

Our full programme will be announced closer to the event date – but see below for some of the highlights you can expect at the summit.

What parents want: How and what 50,000 parents want to hear from you

Over the last year, more than 50,000 parents at schools across England have completed Edurio's parent feedback survey. In this session, we'll explore what their responses tell us about how we can improve communication with parents, and examples of the most highly-rated practice from trusts across the country.

The evolution of a national trust: Inside the Lift Schools rebrand

After 16 years, Academies Enterprise Trust, one of England's first national trusts, decided to change its name to Lift Schools. More than a name change, Lift Schools set out to redefine who they are and what they want to achieve. In this session, Lift Schools explains why this change was essential, how it aligns with their ambition, and what it looks like in practice to rebrand 57 schools across the country.

Picture perfect: Policy approaches to using photos and video

Jennifer Childs from the Information Commissioner's Office will explain the legal landscape for school trusts using images of pupils, and give practical examples of how setting the right policies up front can make it easier to both promote schools and protect pupils.

Reframing the MarComms role as a key strategic driver for school trust success

Lauren will share her journey transforming communications from a back-office function to a core driver of strategic decision-making. Lauren will provide key insights from her work with senior leadership teams, debunking myths around marketing communications roles and offering practical advice on embedding communications in strategic planning, and exploring how building trusted partnerships can help schools scale their outcomes.

Mastering adoption: Using a content-led strategy to increase internal comms engagement

Staff intranets can be great tools to help keep colleagues up to date - but they can also become document graveyards, seldom used and hard to navigate. In this session Nico explains REAch2's approach to redefining their internal communications, using a mix of content strategy and technical nudges to keep staff across the trust's 62 primary academies engaged.

Talking the walk: Making better changes through consultation

Schools will always need to make changes, and how you make them can make a big difference. Unity School Partnerships explains why stakeholder consultation is at the heart of their approach to change, and how the trust put theory into practice when changing term times across its schools - leading to increased attendance by staff and pupils.

Sharing a vision: Supporting trust development

How do you position your organisation to evolve, and both internally and externally create the narrative of a strong trust? In this session we will look at effective communication strategies to position your trust for effective development, and to ensure your trust vision inspires key stakeholders in school leadership and the wider community.

Comms room 101

Part therapy, part surgery, a chance for delegates to share their worst nightmares and get advice from our expert panel and fellow delegates.