Our full programme will be announced closer to the event date – but see below for some of the highlights you can expect at the summit.
Over the last year, more than 50,000 parents at schools across England have completed Edurio's parent feedback survey. In this session, we'll explore what their responses tell us about how we can improve communication with parents, and examples of the most highly-rated practice from trusts across the country.
Head of Insights, Edurio
Iona runs the insights team at Edurio, responsible for the creation of new surveys and analysis of the national datasets on staff, pupil and parent experience. Since joining Edurio in 2021, Iona has worked on national reports focused on topics such as equality, diversity and inclusion and staff retention. Iona brings 10+ years of research experience, previously working in fields from technology, to food waste, to finance.After 16 years, Academies Enterprise Trust, one of England's first national trusts, decided to change its name to Lift Schools. More than a name change, Lift Schools set out to redefine who they are and what they want to achieve. In this session, Lift Schools explains why this change was essential, how it aligns with their ambition, and what it looks like in practice to rebrand 57 schools across the country.
Head of Internal Communications, Lift Schools
Sam is the founding Head of Internal Communications at Lift Schools (formerly AET), leading the internal communications and events strategy across Lift's 57 schools and 4500 staff. She played a key role in shaping and delivering internal and external communications during AET's rebrand to Lift Schools. Prior to her role at Lift Schools, Sam worked in charity and university communications. She originally qualified as a speech and language therapist, supporting students in schools throughout London and the US.Head of Marketing, Lift Schools
Joe Nicell is the Head of Marketing at Lift Schools (formerly AET) overseeing a diverse range of marketing initiatives, including brand development, digital communication, and design for the network and its schools. In five years at Lift Schools, Joe has been developing and implementing marketing strategies that have helped to raise the profile of the organisation and attract new students. He has also been responsible for launching a number of successful marketing campaigns, including social media campaigns, recruitment marketing, and content marketing initiatives. Prior to joining Lift Schools, Joe held marketing roles in charities, healthcare and higher education.Jennifer Childs from the Information Commissioner's Office will explain the legal landscape for school trusts using images of pupils, and give practical examples of how setting the right policies up front can make it easier to both promote schools and protect pupils.
Group Manager, Public Affairs Sectors, Information Commissioner's Office
Jenny leads the ICO’s engagement with the education sector. As the UK’s independent regulator of data protection and freedom of information law, the ICO safeguards and empowers people by upholding information rights and providing regulatory certainty to organisations. With over 15 years’ experience in ICO policy development and engagement, Jenny has led on many important areas of work including regulation of the press, criminal records and political campaigning. She now leads a specialist policy and engagement team responsible for education, health, and local government.Lauren will share her journey transforming communications from a back-office function to a core driver of strategic decision-making. Lauren will provide key insights from her work with senior leadership teams, debunking myths around marketing communications roles and offering practical advice on embedding communications in strategic planning, and exploring how building trusted partnerships can help schools scale their outcomes.
Head of Brand Strategy and Partnerships, Thinking Schools Academy Trust
Lauren Wilson is the Head of Brand Strategy and Partnerships at Thinking Schools Academy Trust, playing a strategic role in shaping and delivering the trust's marketing and communications. With a focus on internal communications and engagement as well as external collaborations, Lauren works with a diverse range of clients to deliver projects that align with the trust's mission and values. Throughout her career, Lauren has led high-profile initiatives, including comprehensive rebranding campaigns, large-scale event management and developing a high performing team to achieve positive results. Lauren has also been instrumental in the delivery of crisis communications priorities, helping guide the trust and its academies through challenging situations with clear and impactful messaging. Lauren's expertise in strategic communications, quick adaptability, and results-driven marketing has earned her a strong reputation as she continues to work alongside other marketing leaders to share best practice, improve processes, and grow effective teams centred on doing the right thing for our academies and trusts.Staff intranets can be great tools to help keep colleagues up to date - but they can also become document graveyards, seldom used and hard to navigate. In this session Nico explains REAch2's approach to redefining their internal communications, using a mix of content strategy and technical nudges to keep staff across the trust's 62 primary academies engaged.
Digital Marketing Manager, REAch2 Academy Trust
Nico is responsible for REAch2's digital presence, including its website and SharePoint based intranet. He originally joined the trust as an application support engineer before being seconded to REAch2's marketing team to build and develop the trust and school websites, providing support and training to schools, and using data intelligence to develop a better experience for stakeholders.Schools will always need to make changes, and how you make them can make a big difference. Unity School Partnerships explains why stakeholder consultation is at the heart of their approach to change, and how the trust put theory into practice when changing term times across its schools - leading to increased attendance by staff and pupils.
How do you position your organisation to evolve, and both internally and externally create the narrative of a strong trust? In this session we will look at effective communication strategies to position your trust for effective development, and to ensure your trust vision inspires key stakeholders in school leadership and the wider community.
Advisor and MAT CEO, Engaging Education
Andrew’s educational philosophy is based on his teaching and leadership experience in a range of schools, and a deeply held conviction that all children matter. His desire to do the very best for every child as an individual has been at the heart of his approach throughout my career. Andrew has a wealth and breadth of leadership experience, including as a headteacher and CEO of two school trusts, and a deep understanding of the educational landscape. He has worked in a range of settings and supported schools in challenging circumstances. He currently works as CEO for a school trust, educational consultant, and as an advisor for Engaging Education, a leading creative marketing agency in education.Commercial Director, Engaging Education
Ross is Commercial Director and one of the founding partners of Engaging Education, a leading creative marketing agency in education. He established the organisation as part of an after-school project during Year 10 of secondary school, where his passion for business and education was ignited. Ross is committed to improving the life chances of young people. This is evidenced through his positions as Chair of the Hull Youth Enterprise Partnership, Vice-Chair of Governors at Goole Academy and Governor at The Freeston Academy. Crucially, Ross understands the challenges faced by academies, schools, school trusts and the people within. He has a proven track record of working alongside principals, CEOs, senior leaders and students to develop and implement communication strategies utilising a wide range of media.