Programme

08:30

Registration and refreshments

09:15

Opening and welcome remarks

09:30

Unconference: The Pitches

This is your chance to take control of the agenda – pitch to the community on a tricky topic you want the hive mind to crack, share some great work you’ve done, or explore an issue that never gets enough attention in office. It’s up to you and the community. Come with a prepared idea, or just share something on the day. We’ll collectively choose our sessions for this afternoon. 

09:50

What it says on the tin: Building partnerships that help children (and make marketing easier)

For Altus Education Partnership, working with others isn't just part of its name - it's part of its DNA. Jane and Richard will outline the trust's approach to relational working with its community, parents, and local businesses, from primary through to sixth form, and the reputational and marketing returns from going beyond the transactional.

10:20

Not just what we say: How brand holds people in uncertainty

When change hits, information isn’t enough, people need something to hold on to. At REAch2, brand isn’t just visual identity, it’s emotional infrastructure. Michelle Rosemond, Director of Brand & Marketing Communications, explores how brand, built on purpose and lived values, can become a stabiliser in times of pressure. This session will show how trust, tone, and belonging can turn brand from a broadcast tool into a cultural anchor, a way to create clarity, belonging, and connection for our people. From trust-building communication rhythms to values-led messaging and internal storytelling, this session will offer practical insights into how leaders and comms professionals can shape brand as a cultural anchor, one that helps people orient themselves during change. 

10:50

Refreshments, networking and exhibition 

11:20

Helping parents, staff, and the media navigate the new format Ofsted inspection reports

The way Ofsted inspects schools has changed, and with it comes a new format for inspection reports offering much more detail that old-style headline gradings. Ofsted's Mark Leech will give an overview of the reasons for the changes, what the new online and printed reports contain, and give tips on how school trusts can help staff, parents, the media, and other stakeholders get to grips with the new approach. 

11:50

The right to know: Freedom of Information for school trusts

Sophie and Esi will explain the legal landscape for school trusts and Freedom of Information, looking at some of the types of requests you may receive, the rules around replying, and practical tips on how trusts can take a proactive approach to reduce the costs of compliance. 

12:20

Call screening: tips for using your mobile phone for video content

We all carry cameras with us every day - but we can be nervous about using them to shoot video. Yorkshire Causeway Schools Trust's Kate Caine shares how her background in TV - from news to Emmerdale - has helped her increase video use at the trust, and how she has adapted her skills to modern technology. She'll share tips on how to get good footage from a mobile phone, and how you can empower colleagues to create content that can liven up your marketing and communications work. 

13:00

Lunch, networking and exhibition

14:00

Mighty morphing PR rangers: communications in a changing trust

As trusts evolve, the communications and marketing needs can change. Fiona Taylor from Evolution Academy Trust explains how she grew her role, working with colleagues to prove the value of communications and improve practice within the organisation. 

14:30

Great expectations: how communications scaffolding can support schools and parents

Taking on and turning round schools can leave parents unsettled. Jen Fook from Ted Wragg shares some of the trust's experiences and how they have refined their approach to parent communications, encouraging schools to build on a baseline approach that helps ensure good practice and consistency, while reflecting the individual character and setting of their schools from nursery to sixth form. 

15:00

Unconference: The sessions

This is the hour where anything could happen. Expanding on our Communications Room 101 session from previous summits, we’re giving the floor over to the community to select and discuss the topics that matter most, selected at our pitch session earlier in the day. 

15:55

Closing remarks

Programme and timings are provisional and subject to change

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